With every new tragedy, another ‘strong’ campaign

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"Strong" has become an inescapable part of how this country heals. …

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In Ohio, a heart-shaped mural with the phrase “Dayton Strong” hangs in front of the bar where a gunman killed nine people.

In Texas, “El Paso Strong,” written in red, white and blue, adorns homemade banners after a shooter killed 22 at a Walmart.

In California, where a gunman killed three people at a garlic festival, black fundraising T-shirts bear the words “#GilroyStrong.”

But before there was Dayton Strong, El Paso Strong and Gilroy Strong, there was Boston Strong.

“Strong” has become an inescapable part of how this country heals when unspeakable tragedy strikes. It’s embedded in social media posts, makeshift memorials, pins, stickers and other mementos of grief.

The phrase was born after the 2013 Boston Marathon bombing that killed three people and wounded scores more at the downtown finish line of the storied race.

Christopher Dobens, whose “Boston Strong” T-shirts helped push the phrase into the national lexicon, says he has mixed feelings about the unexpected legacy.

“It’s heartbreaking to see that it keeps having to come up,” the now 25-year-old Beverly, Massachusetts, resident, said Wednesday. “That’s the part that hurts the most. That so many places around the world are having to use this mantra because they’re being hit with terrible tragedies.”

Dobens was a student at Boston’s Emerson College when he and fellow student Nicholas Reynolds decided to create T-shirts to help raise money for victims in the hours after the terror attack.

Inspired by cyclist Lance Armstrong’s Livestrong cancer foundation and the U.S. Army’s “Army Strong” slogan, Dobens said they initially came up with: “Stay strong, Boston strong.”

They cut it down simply to Boston Strong and printed it out in bold, yellow letters on blue T-shirts — the colors of the Boston Marathon. The shirts went on to raise $1 million for the city’s fund for victims as well as other local charities.

In the years since it has been used after mass shootings at Marjory Stoneman Douglas High School in Parkland, Florida; a country music festival in Las Vegas; and the Pulse gay nightclub in Orlando, Florida, among others.

And it’s not just for shootings: Houston Strong became a rallying cry for the Texas city after Hurricane Harvey barreled through in 2017, causing 68 deaths.

“As long as people are doing it for the right reasons and looking to help those who are in need, that’s really the heart of it,” said Dobens. “It’s about making sure we’re a community and that we’re all in this together and helping each other through these dark times.”


Follow Philip Marcelo at twitter.com/philmarcelo.

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