PepsiCo goes Beyond Meat in new partnership

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PepsiCo is joining forces with Beyond Meat to develop new snacks and drinks made from plant-based proteins …

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PepsiCo is joining forces with Beyond Meat to develop new snacks and drinks made from plant-based proteins

PepsiCo and Beyond Meat are creating a joint venture to develop snacks and drinks made from plant-based proteins.

The companies didn’t reveal what kinds of products they will make Tuesday, saying they’re still in development.

But the collaboration sent Beyond Meat’s shares to their largest single-day gain since they began trading in 2019, jumping by more than $50 each to $209.17.

Beyond Meat gets access to to Pepsi’s distribution system and broad product line. Pepsi, in addition to drinks, makes Fritos, Cheetos and Tostitos, as well as Matador beef jerky.

It’s a shot in the arm for El Segundo, California-based Beyond Meat, which had been struggling to convince investors of its growth opportunities as competition increased. Beyond Meat shares plummeted in November after retail sales slowed and McDonald’s hinted that it might work with another supplier on a new plant-based burger for the U.S. market.

Food companies are increasingly jumping into the plant-based space. In 2019, Chobani introduced coconut milk-based yogurt and Nestle brought out plant-based burgers and ground meat. Meat giant Tyson Foods, which used to own a stake in Beyond Meat, now has its own line of plant-based meats.

Financial terms of the deal weren’t released. The joint venture will be managed through a new entity called The Planet Partnership.

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